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Fabric of the 50s: Monroe by Camira

British textile brand Camira has launched a 1950s-inspired wool bouclé fabric, which is appropriately called Monroe.Monroe by Camira_2

Monroe, by global textile innovator Camira, is a simple yet stylish dobby weave upholstery fabric.

The textured woollen bouclé  fabric embraces the current trend for optimistic nostalgia by taking inspiration from the 1950s and in particular movie icon Marilyn Monroe.  Monroe’s tactile pre-worn bobbled effect is reminiscent of fabrics found on upholstery and apparel from the 50s era.

Monroe is available in 18 optimistic colorways including candy pinks, retro blues and pop-art inspired tones. The pattern has the backing of Camira’s five year wear warranty.

To celebrate the launch, Camira commissioned London College of Art graduate Dan Ojari, to create a stop-motion animation to recreate a fifties inspired masterpiece.

For more information visit www.camirafabrics.com or view more products by Camira on Designer Pages.

About the manufacturer: Founded in 1974 under the name of Camborne Fabrics, British textile brand Camira designs and manufactures innovative and environmentally sensitive fabrics across a variety of price points for commercial offices, hospitality, government, institutional interiors, healthcare, cinema and auditoria. Camira has two manufacturing facilities in England (in Huddersfield and Nottingham) and a mainland European manufacturing plant in Lithuania. The company’s North America operation is centered in Indianapolis, IN, where it holds stocked inventory and operates a cut yardage program for rapid distribution throughout North America.

Posted February 6th, 2013 by Ali Morris


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