Launched at the Salone Satellite at this year’s Milan Furniture Fair, the ‘Yummy’ rug by Berlin designer Joa Herrenknecht features a thick yellow wool grid on a a soft cotton base.

Yummy is a new rug design by Joa Herrenknecht with a raised grid design handtufted in thick wool 

The grid design was inspired by the shape of Belgian waffles and the handmade appearance of Moroccan carpets. Herrenknecht explains, “With Moroccan carpets nothing is perfect – but clearly handmade, intuitive and sometimes the carpet makers intentionally integrate color mistakes as a ‘signature' of originality at the bottom of a carpet. A small detail that caught my attention and I very much liked this approach – using the free language of intuition.”

For more information visit www.joa-herrenknecht.com

About the designer: Joa Herrenknecht is a young female designer based in Berlin. She studied Product Design at Hochschule für Gestaltung in Karlsruhe, Germany, before moving to New York to work as an assistant at Studio Dror in Manhattan. In 2011 Joa attended a full time post-grad course in graphic and packaging design in Sydney, Australia, receiving a second degree as a graphic designer. Subsequently wanting to start her own business, the designer moved back to Germany and started her own studio. Now based in Berlin, Design Studio Joa Herrenknecht works across graphic, interior and product design projects. Joa’s very first product, the Nest lamp collection, received a Red Dot Design Award in 2012.