If you could take a sip from a magical elixir that would cause you to drift gently off into a deep slumber, would you?

Speaking as a sometime insomniac, my answer is “most definitely.”

This branding project from Lama Alhumaidi finds the right mix of a sleepy blue palette and grainy film to convey the blissful potential of popping open a can that “promotes relaxation and a healthy sleep cycle, offering all the right adaptogens and nootropics designed to restore your inner calm.”

What exactly are these elusive “nootropics” and “adaptogens”? On that score, Hush is staying pretty much hushed. Guess we’ll just have to take them at their word.

Go here to find out more or contact llludesignerr@gmail.com.