NeoCon 2024 Preview: Arctic Escape by Shaw Contract
“A color stands abroad on solitary hills that silence cannot overtake, but human nature feels.” – Emily Dickinson
This year, NeoCon is emphasizing the importance of color in influencing the moods and thoughts of people. Nobody knows this better than Shaw Contract, who is committed to creating environments that harmonize people and nature, as illustrated by their new collection Arctic Escape.
The colors of Arctic Escape—various hues of blues, grays, and whites inspired by the polar landscape—support mental well-being by evoking a sense of calm. The elements of the carpet reflect the elements of nature: ocean waves, new-fallen snow, and dark rocky ridges. These take you to a landscape of quiet and awe—an escape from the urban environment with its noise, crowds and over-arching visuals to a place of silence, contemplation, and awe. All of us need such times to enhance creativity.
Arctic Escape is available in twelve different patterns, some that convey quiet, craggy spaces (AF4176) and others that reflect a peaceful ocean bay (AXN91673) or the beauty of new fallen snow (CF91821).
Still others suggest the movement of ocean and water, in waves that undulate and sweep clear cold, white beaches (HF91808). The collection comes customizable in four pattern and construction types (Axminster, Tailor Tuft, Colorpoint, and Multi-tuft) that allow the client to create a very diverse landscape.
Shaw Industries Group, Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide. See other work by Shaw Contract or explore NeoCon Show Coverage.
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