Dehomecratic is leveling the playing field.
A new brand that aspires towards a synchrony of present and past, artisan and industrial, function and aesthetics, Dehomecratic wants to make the world of high design, more, well, democratic.
Indoor and out is another dichotomy that speaks to the idea, as Dehomecratic's recent exhibit at supersalone demonstrated how very possible it is to have your cake and eat it on the veranda too.
This, the brand's initial collection, is a tribute to iconic designers of year's past, most of whom predate the mid-century era. Or perhaps it's more accurate to say that they presided over its inception.
Each of these furnishings owes an aesthetic and philosophical debt to Giandomenico Belotti, "a die-hard rationalist, capable of creating complex and widely different projects, for various contexts and various kinds of clients, inspired by Italy’s artisan culture."
These furnishings reference Belotti via their immediacy: their simplicity and functional nature as well as their amenability to modern manufacture. One Dehomecratic ideal is to bring elevated design off of its pedestal, to increase accessibility, to utilize industrial techniques in the production of artisanal furniture: "bringing together quality and affordability, outside of the mould of an elitist concept."
Dehomecratic concluded its display in Milan's Green Hub exhibition space on September 10. Visit them at their permanent home: Passaggio Canonici Lateranensi, 1, 24121 Bergamo.