Jean-Marie Massaud

‘s Coach Chair for Avenue Road blends classic elegance and comfort with an ecologically friendly composition. The handsome aesthetic of this generous lounge chair is more than enough to make it an enduring new design, but the use of ecologically thoughtful materials that use a flax fiber and a bio-resin composite goes even further to designate the design as a new classic.

The Coach Chair comes in low or high back variations, with an ottoman. The sustainable back material comes in a matte or glossy finish and the swivel base is clad in walnut (low versions also have a stainless steel sled base option).

The shell material was developed in France by F©d©ric Morand, an engineer who had been working with composite materials in the automotive and aeronautics industries. He began using flax when we was looking for a recyclable substitute for fiberglass, since flax is a renewable material with similar mechanical properties. In addition, flax is lighter and requires 10 times less energy to produce. The transformation of the flax plant into fiber, unlike viscose, bamboo or corn, produces no waste.

The Coach Chair is exclusively offered by Avenue Road in North America. Visit Avenue Road for full details.

About the designer: Jean-Marie Massaud is a French architect and designer. He graduated from the École Nationale Sup©rieur de Cr©ation Industrielle – Les Ateliers, Paris in 1990 and began working with Marc Berthier. In 2000, he co-founded the Studio Massaud with Daniel Pouzet and expanded his interests in the fields of architecture.

About the manufacturer: Established as a showcase for seductive, sophisticated furniture, Avenue Road has become the premiere venue for classic and contemporary furniture designs. The company offers an exclusive range of furniture, lighting, and accessories from around the world. Reflecting the principles of quality, authenticity, and style, each piece in the Avenue Road collection is distinguished by its craftsmanship and unique design language creating a cohesive and captivating whole in the process.