Last week Philip‘s introduced hue, the world's first Web-enabled LED home lighting system available direct to the consumer.

hue enables homeowners to control the lighting schemes in their homes from anywhere in the world via any iOS or any Android device

hue comes as a user friendly starter kit that includes three LED bulbs that fit into any standard light fixture and a bridge that connects to existing wireless routers. The system can be controlled from anywhere via any iOS or any Android device using a downloadable app. The app also allows users to personalize their lighting experience with custom settings, or program timers to help manage daily schedules.

There are a staggering 16 million colors to choose from and hue’s tunable white light technology means that the tone of the light can be adjusted from cool to warm based on personal preference. Even more impressively, hue is able to mimic the colors from your photo library by simply dragging and dropping photos within the app. Up to 50 hue bulbs can be managed and individually controlled from one device and lighting settings can be saved for future use. For those who need a little help, there are four pre-programmed light settings that adjust the bulbs to the optimum shade and brightness of white light to relax, read or boost mood and energy.

In addition, hue can also reduce energy consumption with 8.5 watt bulbs that are 80% more energy efficient than traditional light bulbs. Offered exclusively through Apple stores, hue starter kits will retail for $199 and additional bulbs will be available at $59.

For more information about hue and its capabilities, please visit www.meethue.com

About the manufacturer: Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare.