A new Italian brand called Discipline unveils its first collection of furniture and objects at Salone del Mobile 2012. Discipline designs and constructs in keeping with its manifesto, a set of beliefs encompassing design, production, sustainability, materials, and life. The general idea of Discipline is given away by its name—to devise furniture and objects “that communicate the well-being of rightful choices and the concern for things that are well done.” The collection includes pieces by Ding 3000, Lars Fjetland, Ichiro Iwasaki, and Sibylle Stoeckli.

Cup table. Designed by Ichiro Iwasaki. Manufactured by Discipline.

Playful Furniture Created with Natural Self-Regenerating Materials

Part of Discipline’s discipline is to use only natural materials and “carry out sustainable productive strategies.” By focusing on self-regenerating materials such as wood, bamboo, cork, and glass, Discipline demonstrates concern “for everything that surrounds us.” Wood pieces include Pieces of Time, a deceptively simple clock designed by Ding 3000, and Tag, a whimsical stool by Ichiro Iwasaki. Pieces of Time uses an inlay of ash to create twelve spheres, so the hands indicate time without the intrusion of numbers. Crafted of ash and covered in wool, Tag combines “rigorous lines…softened by the roundness of the depths and the liveliness of the seats.” Of course, the namesake tags offer opportunity for debate—you can ponder the nature of commodity while you sit. A cork and ash stool by Lars Fjetland showcases elongated lines and a rigorous simplicity.

In glass and metal, Discipline offers playful lighting and seating. Bell lamp by Sibylle Stoeckli features a glass bell that “houses the light source, disguised by a dark veil.” The play of light and dark, along with the sumptuous shape, “create a reassuring poetic union.” In hand-blown glass, the Cup table by Ichiro Iwasaki toys with our expectations regarding everyday objects and their functionality. Essentially a giant cup turned upside down, Cup table is still a relatively small table at approximately 15”L x 15”W x 14”H. Flip it and it becomes “a container or a vase” that provides a splash of vibrant color in the home: Cup table is available amber, lilac, red, and brown. A metal piece highlighting Discipline’s material philosophy is Last stool by Max Lamb, a piece that is sure to last, since it’s made of enameled copper or steel.

Discipline plans “to make everyday life pleasant and exciting.” The Italian brand fuses aesthetic surprises with technical prowess and sustainable materials: “It creates a consistent style by retrieving the good sense in what is simple and natural.”

Via Dwell.

About the Manufacturer: Discipline is a new Italian brand that unveiled its first collection of furniture and objects at Salone del Mobile 2012. In true European style, Discipline has a manifesto instead of a philosophy. This manifesto includes “bringing discipline into projects,” using “natural materials,” “finding solutions to problems,” and “rediscovering common sense.” Discipline products use only natural materials: wood, bamboo, cork, leather, glass, and metal.