What would you do if you were Rich, Brilliant, and Willing? Climb Annapurna? Relieve world famine? Or just make the upstart declaration that-like the latest Euro-Hip model in a cologne ad-"I'm no longer going to be the person I'm expected to be"? Fantastical speculation aside, chances are you'd be lucky to possess even one of the aforementioned qualities, and that's exactly the point. Designers Charles Brill, Alex Willing, and Theo Richardson fit the auspicious moniker only through a synergy of talents.

Bright Side Lights. Designed by Charles Brill, Alex Willing, and Theo Richardson for Artecnica.

We use a process of material & formal logic: observation and analysis, hypothesis paired with experimentation, finally synthesis. Our three principal designers work together as a singular voice. We are only half the conversation, we welcome new client briefs and we look forward to speaking with you.

Happily, someone over at manufacturer Artecnica spoke to them about their exciting Bright Side Lights. This series of cut glass lamps exudes a conceptualist's moxie, an alchemist's aspiration, a conjurer's knack for making truth of the possible.

In the Right Light. Designed by Charles Brill, Alex Willing, and Theo Richardson for Artecnica.

Bright Side of Life. Designed by Charles Brill, Alex Willing, and Theo Richardson for Artecnica.

Light Without Darkness. Designed by Charles Brill, Alex Willing, and Theo Richardson for Artecnica.

The three lights that constitute this particular Bright Side rank with 3rings favorites like Ernesto Gismondi's Miconos and the Hemisphere Pendant Lamp for their admirable purity of form, though Bright Side also has a slight industrial bent that makes “In The Right Light,” “Bright Side of Life,” and “Light Without Darkness” exceptionally functional.

You can tell just by looking that each is durable–the cast glass has a solidity and texture that reminds me of those thick, blocky, greenishly-translucent milk jars from days of yore. Of course, the Bright Side lights have an elegance about them too: they're just the right thickness to meld the seemingly contradictory aspects of rough and fine. And they're smart–each light is made of recyclable components. They also do the double duty of hanging from your ceiling as a pendant or jauntily lounging askew on a tabletop.

Light Without Darkness. Designed by Charles Brill, Alex Willing, and Theo Richardson for Artecnica.

RBW says their Bright Side Lights "personify a message of optimism through design and function," while Artecnica asserts that "RBW’s Bright Side Lights are a real keystone in the latest line from Artecnica as they very literally convey the collection’s concept and direction: Enchant, Inspire, Transform, and Illuminate." True and true. But I'd be remiss if I didn't at least reference the playful double-meanings of the names, each of which, incidentally, appears in raised font on the top of each light.

"In The Right Light" reminds me of the classic Seinfeld in which Jerry's girlfriend is attractive only in the garish light of his favorite coffee shop; "Light Without Darkness" may reference Ridley Scott's kitschy if pithy Legend; and "Bright Side of Life" surely evokes the inspired closing number of Monty Python's pseudo-musical Life of Brian. In each case, the principles are encouraged to look for the light within the darkness. RBW's Bright Side banishes the darkness entirely.