At #NeoCon09: Choose Wisely with Green Choice Flooring

Tired of the maudlin tones of time-worn hardwoods? A bit bored with the sometime- vanilla lines of typical softwoods? Among the burgeoning field of sustainable, “green,” or eco-conscious wood flooring products (and, here, I’m including the growing roster of choices from cultivated bamboo), a somewhat new face on the block appears: Green Choice flooring, provider of “superior, green, flooring made from sustainable and reclaimed raw materials.”

Strand Woven Bamboo collection. Manufactured by Green Choice Flooring.

At #NeoCon09, Green Choice is showing a pair of auspicious flooring products from an equally auspicious pairing of unprecedented sources: did you know that palm trees reach a point where they no longer bear fruit? Thus forever-coconut-less, the barren trees are typically harvested and discarded, unless Green Choice intercedes to shred the tree and turn it into their strand-woven palm wood floor, “an extremely dense, versatile product with a variegated grain of natural grays and browns.” Likewise, the humble mulberry bush—once the silkworms have done with it—is usually a waste product, unless Green Choice harvest its branches to create its Strand Woven “Fawn” flooring,” a durable, re-claimed option with “breath-taking colors and just the right amount of variation.” Along with their options of beautiful strand-woven bamboo in multiple hues from tawny to chocolate to ebony, Green Choice’s novel duo of palm and mulberry is sure to expand your repertoire of surfaces underfoot.

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