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NeoCon 2013: 3M Architectural Markets

Showing for the second time at NeoCon, 3M Architectural Markets partnered with San Francisco-based designer Primo Orpilla of Studio O+A to create a dynamic and interactive space to showcase over 30 new 3M™ DI-NOC™ Architectural Finish patterns and four new 3M™ Fasara™ Glass Finishes.46_GreenHub

 A space designed by San Francisco-based designer Primo Orpilla of Studio O+AM provided the backdrop for Architectural Markets’ new products at this year’s NeoCon.

3M’s DI-NOC Architectural Finishes, which offer the look of natural materials in lightweight and affordable designs, were on display in a number of applications. The new designs were grouped into six collections, including silk, metallic, and nuno, inspired by Japanese fabric textures. An extension of the DI-NOC series, the DI-NOC E-Series made of polyolefin material was also debuted.

3M Architectural Markets and Studio O+A Showcase Dynamic New Surface Finishes and Design Lighting at NeoCon 2013_Fasara

Fasara Glass Finishes (shown above), a cost-effective alternative to custom glass, were shown in a number of new designs including a soft gauze texture, curled clouds and transparent chrome.

New 3M™ Dichroic Glass Finishes that create a unique, ever-changing color to interior glass surfaces were introduced in a number of applications. The dichroic color effect changes color when viewed at various angles achieving an iridescent look.

“The new surface collections we’re debuting at NeoCon are a response to evolving national and global design trends,” said Byron Trotter, global design manager at 3M Architectural Markets. “Designers want to add texture, movement and a sense of luxury to a space without being overstated, and that’s exactly what these designs accomplish.”

In addition, a number of lighting products were also debuted, including a new commercially available version of Lightfalls (top image) by 3M and Todd Bracher.

3M also previewed a brand new lighting design called SHEER. The concept light uses proprietary light reflecting technology to create a crystal clear light that provides beautiful and highly efficient light output.

For more information visit

About the manufacturer: Owned by global product brand 3M, 3M Architectural Markets offers flexible, creative and technologically advanced surface finishing and lighting solutions for architecture and interior design. With a wide range of architectural finishes and decorative window glass finishes as well as natural and artificial lighting solutions, 3M Architectural Markets aim to help designers create a complete mood or atmosphere, and define the specific character of any environment. The division’s technologies are engineered to create design excellence, enhance human comfort and respect environmental sustainability, globally.

Posted June 20th, 2013 by Ali Morris

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