Have you ever owned something of such quality that it endured throughout the years? Grew with you throughout the different phases of your life? Perhaps even served as a comforting companion during times of duress? This might be a rare phenomenon just now, at the apex of the age of mass consumption, but that’s about to change if Stockholm-based furniture manufacturer Zweed has anything to say about it. Principal Håkan Johansson founded the company this year as an antidote to throwaway culture, meaning that Zweed will endure well into the new millennium--and its products will too, like the modular storage unit Citti and the classic 50’s sideboard Moodi.
Citti. Designed by Zweed.
Scandinavian Craftsmanship and a Sustainable Ethos
Zweed’s outlook begins with customer satisfaction, since Johannson believes that’s the key to producing a piece with true longevity. The company thus integrates a degree of customization into every product without incurring prohibitive manufacturing costs. The Moodi sideboard, for instance, is classic Mid-Century Modern with a new Early-Century Twist: the sliding doors are removable and reversible, meaning the options for creating interesting contrast among and between Zweed’s expansive selection of NCS colors or finishes, natural woods or varnishes, are virtually limitless.
Citti, too, evinces this easy synthesis between customer input and hand-crafted quality. The modular unit comes together in the configuration you desire by specifying the height, depth, height, width, and color of the stackable compartments and assembling them as you wish (with Zweed’s guidance, of course) atop the understated yet handsome wooden base. While it might seem that a product like Citti is completely customized, Zweed avoids that costly boondoggle by restricting the module size to specified increments. This makes production across a wide range of sizes possible without breaking anyone’s bank.
And speaking of production, Zweed is proud of its affiliation with Högdalen cabinet maker Engels Furniture. All of Zweed’s pieces are produced and manufactured in this local municipality, so the company is able to keep transport costs low. All told, the company puts their ambitious philosophy into practice every day—handcrafted furniture, local production, and a timeless aesthetic with a millennial twist. The appeal is undeniable.