The NIKEiD custom shoes have done wonders to bridge generations – allowing your kid to go wild with colors and design while you sit back, confident in Nike’s ability to produce an attractive shoe no matter what. Like the NIKEiD of the furniture industry, the Swiss company known as Wogg has made a storage furniture system that can be configured to your – or your child’s – preference.

Wogg 52. Designed by Christophe Marchand for Wogg.

A Sleek, Modular Shelving Unit by Christophe Marchand for Wogg

Designer Christophe Marchand named this shelving unit Wogg 52. Consisting of three individual modules that link together with the use of magnets, you choose how their configuraion. As their description states about the Wogg 52 design, “there is no top or bottom, no front or rear”.  You can use the three individual pieces twisted and stacked or rotated and flipped. However you decide to do it, the shelves support everything you decide to store inside of them whether you go for the vertical, two-sided corner shelf, or a long, horizontal, console-height storage system. I’d guess the resounding vision of Wogg comes through from the founders, cousins Otto and Willi Glaeser – who started Wogg back in 1983. Their philosophy has been to create designs that redefine themselves based on very simple principles and versatile angles. They say that “curiosity and the desire to create something new are the driving forces” of their independent brand.

The Wogg 52 comes in two sizes: (A) 101 cm x 74 cm x 26 cm or (B) 101 cm x 51 cm x 26 cm. With virutally all of the company’s designs manufactured in Switzerland by modern machinery, the precision-cut units are created with the highest quality materials and are driven by the company’s innovative vision.  The use of magnets secure and release the 5.6 mm composite boards and translucent rear walls and are ideal for every room in the house, office, and can even act as a functional partition in larger spaces.