Studio Idaë Memory Palace

Studio Idaë Memory Palace

Studio Idaë and designers Isabelle Daëron and Elise Teiller call on the ineffable pangs of memory to create a fantastical window display for Hermès Japan.

Faubourg Boutique hotel recreated as window display

The extravagant scenario depicts France’s Faubourg boutique and gardens and the Madeleine district, “recomposed from remarkable elements.”

Birds and swimming pool

Studio Idaë singles out a stone facade, wrought iron balustrade, and staircase/lighting fixtures as specific items artfully re-imagined here, but “Memory Palace” is rather a world unto itself than it is a signifier of disparate things.

Memory Palace with trees and shoes

Very like a Wes Anderson film—or a novel by Haruki Murikami— the scene invites complete immersion, as if its witness might morph into one with the contents and their implied universe, passing through an unbroken window and into the pixellated technicolor of strange and wonderful dreams…

Triptych fountains and trees

…Trees made from the mossy gradations of sun-bleached tennis balls, fountains spouting perfect puffs of cotton, and ochre horses, pencil thin, beset by a whirling malestrom yet still compelled to finish the race.

Memory palace horse track and sea

Cervantes said that “all comparisons are odious,” but, just for kicks, here are some images of the factual location.

Faubourg Gardens
Hotel courtyard with trees and tables

Which would you prefer to inhabit?

Memory Palace birds and swimming pool
Memory Palace main with pillars and staircase

See more at Studio Idaë.

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