Kechmara is a Nor-Cal based importer and vendor of beautiful Moroccan-made rugs, “bringing together art, history, design and luxury with several distinct styles.”

The hand-weaving discipline is close to founder Ali Setayesh’s heart—he spent time during his youth visiting his uncle in the far-flung locale of Taroudant, a rural village south of the coastal town of Agadir.

Setayesh’s travels have been a boon for aficionados in the U.S. Kechmara (the name is an anagram of Marrakech) supplies these fine rugs—most of which are made high in the Atlas mountains—as well as home accessories.

The rugs reflect deep cultural beliefs. The varied motifs reference local history as well as the personal experiences of the artisans themselves. Themes include fertility, spirituality, familial unions, good fortune, and sorrow.

Narenji is a breath of sunshiny orange with a criss-crossing geometrical pattern of resplendent gems—each in the shape of a diamond.

Sahar is a similarly vivid yellow back-grounding a tree-like image that may very well reference lineage.

The above are just two examples of Setayesh’s bountiful inventory. The rugs are organized and categorized by type/blends of fiber, color, pattern detail, and locale of origin. Many different sizes are available. See Kechmara to read more.