These days, it’s an extremely popular branding strategy for many of the design companies out there to label their products with descriptors such as “eco-friendly”, “green” and/or “sustainable” – what do these adjectives actually mean and how can we separate the greenwashed products from those that actually are not? For these designers, the “proof is the pudding” so to speak, evidenced by work that undeniably re-purposes old objects into fresh and inspiring work. These are the ones that makes this week’s cut.

Easy Reader. Designed by Nils Holger Moormann.

1. Bookcase, divan and mobile cart, Holger Moormann’s Easy Reader epitomizes the meaning of multi-purpose.

Easy Reader. Designed by Nils Holger Moormann.

2. Motivated by the the regrettably short life of a tennis ball, Hugh Hayden created the HEX Tennis Collection, a series of poufs, chairs and tables the breath a bit of fresh back into these balls and give us yet another interpretation on the meaning of green.

HEX Tennis Collection. Designed by Hugh Hayden of Hugh Hayden Design.

3. Struck by an old clock that was destined for the trash, designer Sander Mulder came up with Continue Time, a wall clock whose unique configuration produces a regularly changing kinetic sculpture that offers a refreshing boost of function of beauty to the handcuffs of ticking time.

Continue Time. Designed by Sander Mulder.

4. And again, we return to the Clamp Table by Ryan Sorrell, a concept that continues making the rounds here at office for the inventive potential it gives to basically any flat material to become a table and unlikely coveted object.

Clamp Table. Designed by Ryan Sorrell.

Stay tuned for fresh concepts and function next week!