For the first time in color history, Pantone is taking it to the streets.

To celebrate Mocha Mousse, the Pantone Color of the Year 2025, the company is partnering with attractions across the globe to create color experiences. It’s first stop? The London Eye.

“In a world-first for Pantone, the iconic attraction will unveil Pantone Color of the Year 2025 by lighting up the London skyline in PANTONE 17-1230 Mocha Mousse,” Pantone writes. The light show began at 6 p.m. GMT on December 5, 2024. More color events will take place in New York, Shanghai, and Mumbai. Find out more at Pantone.

For more Mocha Mousse, check out Pantone’s official collaborations with Joybird, Motorola, and UltraFabrics.