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Reebok Puts the R in NatuRal
Shoes made from things that grow?
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In an outreach campaign that’s one part product tech and two parts brand development, Reebok announces their sustainable initiative.
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As the engineers behind the scenes work to turn Bloom Algae, Castor Bean Oil, Eucalyptus Bark, Natural Rubber, and Recycled Polyester into 100% natural-based shoes, the marketers up front are busy concocting cool schematics and colorful, compelling visuals.
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Once the shoes are actually ready to hit the pavement, consumers will know the exact recipe for their particular footwear of choice.
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“Every shoe that features one of these new sustainable materials will be identified, down the road, with its corresponding image.”
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It’s a clever marketing campaign and a visually intelligible way to promote a message about wise resource use. And of course it makes for excellent eye candy.
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Go here to find out more.
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