Pantone and Ultrafabrics—global leaders in color development and application—have collaborated to celebrate the former’s color of the year, and to promote interesting and innovative ways to use it.

Room rendering featuring Vivid Punch.

The collaboration centers around Ultrafabric’s new color Vivid Punch, which shares Viva Magenta’s extraordinary vibrancy. Although the new color may not initially provoke biophilic aspirations, as shown through Ultrafabrics “Awakening” campaign, it is, in fact, at the center of the natural world.

Palette of Ultrafabrics’ Awakening Line.

Comprised of seven earthy shades (White Marble, Wigwam, Bark, Horsehair, Matcha, Sonora, and Skyway), as well as Vivid Punch, Awakening shows how the color of the year can be grounded with natural shades.

Curated seasonal images demonstrate the colors’ complementarity, from the perfect white backdrop of a field of fresh snow, to pops of spring color harmonizing with green, to the jaw-dropping perfection of a summer sunrise.

The Awakening collection offers “hues that can be easily applied to any market or setting, especially in combination with Vivid Punch, our new color-of-the-year-inspired shade.”

Nor does the collaboration end there. Throughout 2023, Ultrafabrics will be releasing new palettes and limited edition shades, in addition to hosting interactive events that “demonstrate how you can connect
timeliness with timeless design.”

Visit Pantone and Ultrafabrics to find out more, and to stay apprised of ongoing developments in the year of Viva Magenta.