CASE STUDY-67 Pall Mall by Simone McEwan
Designed by London-based interior designer Simone McEwan, 67 Pall Mall is London's latest members club aimed at the city's wine connoisseurs.
The idea for the private members club was conceived following the founders frustration at the price of wine in restaurants and bars, CEO Grant Ashton comments, 'Essentially, I got fed up of being mugged by punitive London mark-ups on fine wine. Like a lot of people, I'd stopped drinking seriously good wine in restaurant.'
Occupying a historical Lutyens building, once home to Hambros Bank, 67 Pall Mall is located in the prestigious St James's area, residing over three floors of the Grade II listed building. Designed by London-based interior designer Simone McEwan, the club's interior was created as a luxurious destination for the modern oenophile, with dark woods and deep velvets adding a sumptuous edge to the old Banking Hall.
Views of St James's Palace can be enjoyed from the floor to ceiling windows of The Lounge, while reading the informative wine list presented on iPads, with critic's scores, winemakers' and tasting notes. In The Wine Library, members are invited to browse the thousands of bottles, displayed in a temperature and humidity controlled environment. Designed as the quiet area, the mezzanine is stocked with newspapers and wine journals where one can enjoy peaceful reading while having on a glass of wine.
Making use of the building's heritage, an original Hambros Bank safe has been refurbished to be used as the club's Chatwood 'Invincible' Strongroom to house the most treasured and rare wines from the club's collection. Members will also be allowed to store their own collections at 67 Pall Mall, in the most protected wine vault in central London.
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