Another Rug by ATWTP for &tradition

Another Rug by ATWTP for &tradition

Working with Copenhagen-based graphic design studio ‘All the Way to Paris‘, Danish brand &Tradtion has launched a new collection of contemporary Kilim rugs that are designed to resemble stairs.

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Working with woven textiles for the first time, ATWTP has created a series of rugs with bold stripes of graduated color and contrasting one-sided fringes.

Called ‘Another Rug’, the collection is manufactured using the ancient Kilim technique, which is a type of tapestry-woven rug from the Middle and Far East. "In the scrapbook of the sketching process we have a lot of pictures of different rooms; especially rooms with stairs," says Petra Olsson Gendt, one of the two founding partners of ATWTP. "In a way Another Rug is an abstract trompe l'oeil, the illusion of a room within a room."

Another Rug by ATWTP for &Tradition_02

Using bands of graduated color, each rug depicts an endless stair portrayed from a perspective that gives it a depth. "It's really important to us that while Another Rug has an abstract graphic motif, it also uses a very traditional craft technique and high quality materials," says &tradition founder Martin Kornbek Hansen. "This clash of old and new is what characterises &tradition's work."


Produced in pure New Zealand wool and cotton, Another Rug is available in three different sizes and four different colour combinations; Yellow Amber, Red Volcano, Green Jade and Blue Thunder.


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About the manufacturer: &Tradition (formerly Unique Copenhagen) is a Danish design brand and manufacturer of modern lighting and furniture. &Tradition work with some of the best new international designers as well as reissuing design classics by a selection of the world's most famous designers and architects including Verner Panton. &Tradition's mission is to bring together the values of solid, traditional handicraft and contemporary design by using and combining new materials, uncovering new techniques and breaking boundaries in manufacturing. 

About the designer: ATWTP is a Copenhagen-based graphic design studio founded in 2004 by Petra Olsson Gendt and Tanja Vibe. Since 2004, ATWTP has grown into an international team of six designers, creating award-winning graphic communication solutions on both a small and a large scale.

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