This Spring, Design Within Reach will launch the Finn outdoor furniture collection designed by Jonas Bjerre-Poulsen and Kasper Rønn of Norm Architects.

Inspired by their Danish heritage, the designers have created a cutting edge collection that pays respect to Modernism.

Comprising nine pieces – a chaise, lounge chair, ottoman, two- and three-seater sofas, coffee table, side table, dining chair and a dining table - the Finn Collection combines lightness and durability. High quality textaline webbing is wrapped around cantilevered, stainless steel rods that appear to float above their teak constructions.

"We wanted to create a collection that is as elegant as the classic Danish mid-century furniture but with a combination of materials that makes it robust and durable and suited for outdoor use," explains Bjerre-Poulsen. Rønn adds, "Norm products never crave to be anything but what they are; that is the combination of utility, purity and quiet beauty."

The Finn Collection is the designer’s first outdoor collection available in America and exclusively at Design Within Reach.

For more information visit www.dwr.com or call 404.844.3696

About the manufacturer: Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. Since then, DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years. Representative of DWR's product development philosophy, these collections possess quality in material and construction without superfluous detail and only get better with time. 

About the designers: Danish designers Jonas Bjerre-Poulsen and Kasper Rønn named their company Norm to express their dedication to "working with Danish norms and standards refined over hundreds of years," says Bjerre-Poulsen, "rather than rejecting them in the endless search for new." The sincerity of their approach - bypassing flashy design for good design - shows in the quality of their work. These are products that endure both physically and aesthetically.