Launched in Milan earlier this year, the striking Aim lamps by French designers Ronan and Erwan Bouroullec for Flos are now available to buy.

With its playful, minimalist design, AIM is a tangle of wires that can be adapted for different home settings

With a photo-etched optical polycarbonate diffuser and internal reflector in photo-etched ABS, Aim’s height and direction can be adjusted by simply sliding the lamp up and down its suspension wire .

Powered directly from mains,  the LED light source can be dimmed with a Triac for LED dimmer.

The cable is a generous 354 inches (9m) in length and can suspend the lamp 118 inches (3m) from the ceiling. The Aim Lamps are available in black or white, as a wall plug version, and with the option of a multiple rose that can connect up to 5 AIMs.

Ronan and Erwan Bouroullec commented, “We have developed a new type of lamp that is naturally positioned in space – like a plant – with long cables providing maximum freedom to adjust the direction and height of the light source."

The Aim lamps can be purchased in high-end lighting showrooms across the US and Canada as well as online at www.flosusa.com

About the Manufacturer: In 1971 FLOS opened its first subsidiary in Germany. In 1974 it purchased Arteluce, a historical brand founded in 1939 by Gino Sarfatti, and opened a new factory in Bovezzo, just outside the city of Brescia. During the 1990s the lighting company expanded its contract-related presence, launching a division focused on turnkey solutions. Piero Gandini, Sergio's son, has been FLOS President and CEO ever since 1999. The tradition of collaborating with highly-talented professionals also extends to FLOS promotional activities.