Milan 2013: Vitra
Last week at the Salone del Mobile 2013, Swiss brand Vitra unveiled new products by Antonio Citterio, Hella Jongerius, and Ronan and Erwan Bouroullec, and a large number of revamped versions of design classics, such as the Eames Plastic Chair.
This year, Vitra chose to concentrate its efforts on adding new colors and finishes to existing designs.
The stand was styled using carefully chosen colors from the new Vitra Colour Library, with room sets that combined emerald green, midnight blue and terracotta.
The most notable introduction was the cheerful Oursin ottomans by Hella Jongerius. The low-lying design features a ray-shaped pattern reminiscent of the sea Oursin sea urchin.
Updated classics include Charles Eames & Eero Saarinen’s Organic Chair. Designed in 1940, the chair is now available with an expanded fabric palette and a new light oak base option.
View more products by Vitra on Designer Pages or click here to locate a Vitra dealer.
About the designer: Hella Jongerius has been a standout in the world of product design since her early work for Droog, the Dutch design collective, and now at Jongeriuslab, where material research largely determines design direction. Her unique approach to craft from the perspective of industry, and her ability to combine these seemingly oppositional modes of production, has allowed her to"¨create individuality on a mass scale. Her designs are typified by contextual twists, historical archetypes, and by transformations from old to new.
About the manufacturer: Vitra is a furniture company dedicated to developing healthy, intelligent, inspiring and durable solutions for the office, the home and for public spaces. Vitra's products and concepts are developed in Switzerland by applying a diligent design process that brings together the company's engineering excellence with the creative genius of leading international designers. Vitra's goal is to create products with a high functional and aesthetic life expectancy.
Leave a Reply