When you were a child, do you think you ever got excited about rugs? Or about any kind of flooring for that matter? While I wouldn’t make the claim that I actually liked them, I remember having a kind of morbid fascination with the oversized reams of carpet at the local big box outlet, as well as with my family’s kitchen linoleum, an odd hyperreal pattern that intended to approximate red brick.

Links rug. Manufactured by notNeutral.

The Links Rug Helps Kids Put their Best Feet Forward

These weren’t exactly healthy fascinations (nor healthy products, for that matter), so it’s nice to see that kids today might actually be encouraged by an environmentally-friendly, morally responsible, and aesthetically relevant offering. Specifically, the Links rug by manufacturer notNeutral is a 100% wool, hand-tufted piece with specific appeal to a young demographic.

The latter is accomplished largely through the rug’s clever pattern and vibrant colorways, but also via the manufacturer’s comprehensive ethical stance (which you might have intuited, given the company name). notNeutral is RugMark Certified. This independent international non-profit is committed to ending exploitative child labor in the rug-making industry while simultaneously offering “educational opportunities to children in India, Nepal and Pakistan.”

The above means that clients can feel good about purchasing and owning this high quality hand-tufted, loop construction rug. Available in multiple color schemes, shapes, and sizes—from 3′ x 4′ to 4′ x 5′ to 5′ x 8′ to a 6′ round and 2.5′ x 8′ runner—Links works well in classrooms as well as residential venues. Set as the centerpiece of a dedicated educational space, Links might even provoke some deep contemplation and serious study. And even if not, kids will like it just the same.

About the Manufacturer: notNeutral is affiliated with Rios Clementi Hale Studios, “a nationally recognized, multi-disciplinary design firm specializing in architecture, landscape architecture, interior, graphic, urban, exhibit and product design.” A premium manufacturer of hand-tufted loop construction rugs with cotton backing, in addition to children’s furniture, notNeutral is known for their work with RugMark, an international organization dedicated to eliminating the use of exploitative child labor in the rug industry.