At Salone 2012: MIMO Design Group and Temporality

As an Interior Designer, I am always seeking creative ways to allow clients to change up their space(s) over time. However, I am not a huge fan of most transitional-type furniture that I’ve seen to date. I’m on the lookout for transitional furniture that has a permanent feel combined with a quick and simple way to drastically alter to the aesthetic.

Today at the Temporary Museum for New Design Exhibit in Zona Tortona, Milano (by superstudio) I saw a sofa by Mimo Design Group shown in a very interesting way. There’s nothing extraordinary about the sofa itself. What I loved about it was how they displayed the piece. It was a simple, all white sofa with black piping, and a projection of pattern/ color on it.


The projection was just part of their show; On their website the pieces are shown in a standard format, with no allusion to this effect. I think that this concept of projection is very intriguing for the transitional furniture market. It represents an innovative way to capitalize on technology within design – and opens the door to infinite other possibilities.



“…there is a completely mapped decorated space which changes its aspect at light speed. This space is furnished with some of the latest highlights by Mimo Design Group, a producer of sofas and arm-chairs based in Padua.” –Ronda

Michala Monroe, founding principal of m | monroe design, holds a BFA in Interior Design from Pratt Institute. Michala’s expertise include residential and commercial Interior Design, staging, project management. Her interest in design psychology plays a large role in the creation of modern environments.

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