“Minimalux announces the launch details of its first lighting product, which will take place during the London Design Festival this September,” reads the otto-otto intro to the gorgeously simple Bulb table lamp.

Bulb Table Lamp. Manufactured by Minimalux.

The Reclined Position of the Bulb Table Lamp by Minimalux Genuinely Relaxes Atop Any Surface.

“This new table lamp pays homage to the shape and materiality of the familiar, but soon to be obsolete, incandescent light bulb” by creating a playful, over-sized design that rests on its side. Taking on an especially placid position, the Bulb table lamp doesn’t hang straight down like a pendant and definitely doesn’t have a sturdy floor or table lamp base.

Coming off of their success in online product launches that include home and office accessories, the British-based Minimalux approaches the design and sales of their new table lamp differently than most designers and manufacturers. One way to create the fervor for the exclusive design is by making it available for immediate purchase online in a very specific way: Friday, September 23rd at 9:00am GBT.

“In thanks and recognition for all its hard work over the last century…” begins otto-otto in describing the reclined position of the Bulb table lamp, the incandescent-inspired design can now “rest on its side, relax and enjoy its retirement.”

About the Manufacturer: Minimalux is a London based design brand, founded in April 2009 that produces modern collections of desk objects, table objects, ornaments and accessories. At the core of its design ethos are the opposite elements of simplicity and splendor, combining to form a unique and enticing identity.

Via otto-otto.