Parisian brothers Ronan and Erwan Bouroullec designed their Ploum settee “almost unintentionally” while they were researching a combination of two materials—elastic fabric and plush foam. The resulting settee for Ligne Roset became a metaphor for modern living: “Perhaps the use of a stretchy fabric is like a symbolic parallel to a contemporary lifestyle, in which flexibility of use and comfort seems to us to be essential,” the Bouroullec brothers explain. The relaxed design works beautifully, earning Ploum Red Dot’s Best of the Best 2011 Award.

Ploum settee. Designed by Ronan and Erwan Bouroullec. Manufactured by Ligne Roset.

Plush, Quilted Foam Settee

One single piece of fabric covers Ploum—and it is a plush, quilted fabric containing thick layers of polyester. Coupled with unique stitching, the upholstery welcomes the body, as does the shape of Ploum. Slight curves at each end of the settee encourage whoever sits in it to lean towards the center—so users lean towards each other. The flexible foam also shapes to each body, making the seating experience more like an embrace. Ploum breeds intimacy.

The Bouroullecs only work on projects they find “both interesting and inspiring”—and this strict aesthetic philosophy is visible in Ploum. The brothers envisioned the settee “like a ripe, voluptuous piece of fruit.” In red, Ploum does indeed look good enough to eat; it is as tempting as Snow White’s poisoned apple.

About the Manufacturer: Ligne Roset has established itself as a leader in contemporary furniture design. By working with first-rate designers the world over, both established and upcoming, the French company remains at the forefront of innovation. Headquartered in Briord, which remains the location of their factory, Ligne Roset began as a family-run business back in 1860 and continues as such today. The brand became official in 1973 with its first store opening; the company currently operates more than 200 stores.