Flat-Packed Full of Scandinavia: The Ingvar Collection by Pedersen + Lennard

I'm not sure that South African craft has found its worldwide furnishing niche like the Italian flair for kitchens or the sleek, natural wood furniture of Scandinavians. Maybe that's why Pedersen + Lennard have decided to combine the craft of Cape Town, South Africa with what they call the "clean aesthetic of their Scandinavian forefathers" in creating the Ingvar Collection.

Ingvar Collection. Designed by Pedersen + Lennard.

Fitting Perfectly Together, the Scandinavian-inspired South African design of Pedersen + Lennard bring us the Ingvar Collection

Named after Ingvar Kamprad, the visionary of IKEA, the furniture of Pedersen + Lennard is modeled after the cost-effective and flat-pack shipping methods that the blue and yellow stands by. Being a smaller company, the design duo describes how “the flat-pack challenge brings a lot of opportunity to our design process and forces us to think in new ways.” Not only does it have clear environmental advantages that a consumer can feel proud of, it also saves up to 80% of packaging materials and reduces shipping costs.

Flat-Packed Full of Scandinavia: The Ingvar Collection by Pedersen + Lennard
Flat-Packed Full of Scandinavia: The Ingvar Collection by Pedersen + Lennard

What's cool about the outward appearance of the morally-sound Ingvar Collection of ready-to-assemble goods is that it has all of the unique features that a designer piece might have. Using honest details and joints, they have employed Scandinavian birch (also of their forefathers, of course) and finished in a heavy-duty epoxy varnish. In addition to the birch, the collection is also available in bamboo. The slight collection of tables, chairs, and benches arrive in a flat cardboard box with instructions, bolts, and an Allen key for perfect assembly. Although they're light and airy in appearance, the quality is sound.

The young designers of Pedersen + Lennard explain their process of fabrication as "a combination of hand-made and machine-made elements which all come together in our Salt River workshop" which seems as sweet and direct as the products they stand behind.

Via Design Milk.

Posted March 4, 2011 by Sonja Hall

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