The 405 Chaise by Loll Designs
We are a people of facts. Today the guidelines that determine what can be called a “green product” are few if any, which leaves companies advertising their product via facts and figures to prove their “greenness.” Emeco, the manufacturer of the iconic Navy chair, released the 111 Navy chair, whose name is a marketing tool for its sustainable design. Made from 111 recycled soda bottles, the 111 Navy chair is a partnership with Coca Cola which raises awareness and provides a tangible measure of its impact on the environment.
405 Chaise. Designed by Loll Designs.
Following Emeco’s lead is Loll Designs with the development of the 405 Chaise. The people of Loll have a sense of humor about their recycled pool-side lounge chair, which is made from 960 recycled milk jugs, not 405. So whats the deal with 405? According to Loll Design, “Nobody likes sitting on the freeway but most everyone likes sitting by the pool. We thought naming the new Loll Chaise after the busiest freeway in the USA was appropriate; now you can skip work and tell everyone you are stuck on The 405 without lying.” Not only is it a clever, humorous name, its also my personal favorite form of misrepresenting the truth.
The 405 Chaise Lounge is a highly adaptable piece of furniture. It comes in seven colors and has a movable back rest with 5 settings ranging from flat to the perfect reading incline. In case you’re worried about spilling your strawberry daquiri on your reading material, there is a convenient shelf that is accessible when the back is up where you can store your poolside accessories. The benefit of recycled milk jugs are their durability which withstand water, sun and sunscreen with ease. The 405 Chaise is a heavy weight in the outdoor furniture category which is great for hurricanes. Its hidden wheels allow for easy moving in case you really want to suntan on the freeway and make good on your lies.
Leave a Reply