Idea Group Channels Frank with the My Way Basin

Idea Group’s My Way Apron Front Bathroom Sink has as many sides as the peerless crooner of the classic song that is its namesake. The piece might be thought of as a new take on the farmhouse basin; or it could be characterized as a re-contextualization of the stainless steel industrial numbers common to professional kitchens; or perhaps described as a vertical expansion of modular sinks like Bissonet’s Emma Line or Guixé’s Pool Sink. Regardless of the paradigm one chooses to get a conceptual handle on it, it’s an innovative and functional element that will improve any bathroom.

My Way Basin. Designed by Idea Group.

It might surprise some to know that My Way is not constructed of the familiar porcelain or ceramic typical of glossy white bathroom fixtures, but rather of time-tested marble. It seems we’re seeing less and less of this classic material—and with good reason, since its environmental friendliness is, well, not especially friendly. Even so, it’s refreshing to see marble rear its finely buffed head now and again. Very few materials can rival marble for solidity, durability, and textual/aesthetic allure, so one can appreciate Idea Group’s choice in this regard (besides, they’re Italian, which might suggest a certain bias for the finer things).

Idea Group Channels Frank with the My Way Basin

Idea Group Channels Frank with the My Way Basin

Idea Group Channels Frank with the My Way Basin

Idea Group Channels Frank with the My Way Basin

But let’s get back to the ways in which My Way will alter the traditional functions of the bathroom basin. I can think of various improvements the piece would confer on various activities, but to my mind the ultimate advancement involves face and hand washing. For how many times per day does the average basin surround suffer mightily from proximal splash and spray? The answer depends on your personal proclivities, but in most households—what, with the motley profusion of splashings, shavings, and the like, the number is sure to be on the heavy side. My Way’s singular profile makes it easier and cleaner to wash and shave, thus eliminating much splash-back mess and keeping things more hygienic as well. As for its look, I’ll leave that up to Idea Group’s gallery of My Way applications—a collection of images that gives proof to the claim that a picture is worth more than a handful of words.

Via Trendir.

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