Here’s some new terminology to ponder as you gear up for the smorgasbord of contract furnishings and building products that is NeoCon 2010: “Lamitech,” “Post-Formability,” and “Hardware Imagination Tech.” The first refers to the Cartagena, Colombia-based manufacturer of high-pressure decorative laminates renowned for their versatility and durability; the second is a rather-clever coinage for the ease with which Lamitech product can be subtly molded into all manner of incarnations for use in kitchens, baths, RVs, and Motor Homes; and the third evokes just one of the many state-side distribution centers that are currently keeping quite busy with the task of getting the New 2010 Collection to a store near you.

Terra Steel. Designed by Lamitech.

Until then, however, you’ll have to content yourself with the extensive sneak peak Lamitech is offering at next week’s event. Tagged with the somewhat paradoxical moniker “Stone, Wood, and Steel,” the new collection unveils 16 designs that each re-interpret the organically-inspired theme. And they’re actually not limited to the tempting trio referenced above. In addition to re-workings of “the rich veins and true appearance of traditional marbles,” and “distressed woods that softly remind you of the beauty and texture of this natural material,” there’s “Deep Calm,” a quartet of rifts on the reflective qualities of colored glass, as well as “3D Illusion,” four designs that play with perspective as they also engage the imaginative query, What if we could design our own grain pattern for wood?

Cold Steel. Designed by Lamitech.

Country Oak. Designed by Lamitech.

Alcantra. Designed by Lamitech.

Marquina. Designed by Lamitech.

Lamitech’s multiple styles and impressive versatility lend the product to extensive applications. The “post-formability” quotient renders them amenable to rounded and elliptical edges, a feature that makes them ideal for a myriad of commercial and residential uses–above and beyond the usual kitchens and bathrooms and well into the rarefied territory of wall-coverings, shelving, back-splashes, and furniture.