EGO Paris wants you to indulge yourself. Their brand of outdoor furniture combines “design, excellence, and exclusivity” with “a hint of audacity.” Satisfy the self by lounging beneath their Sunshade and “embracing the company spirit of ‘my furniture’.” EGO focuses on what everyone wants, which means they have a broad collection. You can differentiate your outdoor furniture from your neighbor’s, and they can differentiate their outdoor furniture from their neighbor’s–and so on and so on. One of the ways EGO Paris pleases the diverse selves of a diverse population in a diverse world is by giving customers choices.

Sunshade. Designed by EGO.

One of these choices–file it under the “hint of audacity”–is the French company’s Sunshade. This umbrella, shaped like a cordiform leaf (heart-shaped, even, and split down the middle by a vein), dispenses with the traditional umbrella shape. Instead, it nestles you in the shade of a giant plant, each leaflet serving your needs along the main blade. It’s like suddenly inhabiting an urban rain forest. The umbrella is made of batyline mesh, which is “UV resistant 100% polyester thread (or hemp/PVC blend) coated and bulk dyed,” a material that resists rot and maintains its shape and color. Speaking of color, EGO Paris wants you to have the color you want. You can get their Sunshade Umbrella in one of sixteen colors, anything from paprika to plum, and coffee to kiwi. Sunshade measures 110 x 85 cm–not too big, not too small, just right for the size of your ego!