At Coverings: At the Crossville of Innovation and Style
It’s no wonder that Svend Hovmand, the Tile Council of North America‘s 2010 Tile Person of the Year, helped create one of the most innovative and successful American tile companies in the industry. The Crossville Tile company has many collections, two of which stood out at this years Coverings show in Orlando, Florida. The first reflects the landscape of the American heartland and the second, a clean, industrial feel for urban settings both residential and commercial. Besides the variation of the products, the quality is one they’ll stand by since the tiles are produced right in the sweet city of Crossville, Tennessee.
Crossville Tile live from Coverings, 2010.
The Cotto Americana series consists of earthy, natural porcelain stone tiles that bring the outside in. "As commercial projects are increasingly value-engineered and the residential focus shifts toward a new frugality, the Cotto Americana collection was designed to fill a gap in the marketplace for high-fashion, moderately-priced porcelain tile," states Laurie Lyza, Crossville's Marketing Director. They come in three sizes: 6″ x 6″, 12″ x 12″ and 18″ x 18″, plus 2″ x 2″ mosaics (mounted on a nominal 12″ x 12″ sheet) and plank shapes that include trims in a 4″ x 12″ bullnose and a 6″ x 12″ cove base.
The other collection suits a contemporary lifestyle with elegant UltiMetal tiles. They come in 24″ x 24″, 12″ x 24″, 6″ x 24″, 12″ x 12″ sizes, and have rectified edges. UltiMetal has a gleaming, modern aesthetic and is recommended for interior floors, walls, countertops and exterior walls in both residential and commercial applications.
In addition to the two collections, Crossville has developed a new system to convert ceramic and porcelain tile back into a powder to be used for new tiles. This Tile Take-Back program allows Crossville to repurpose its own scrap tile while also taking back samples and previously installed tiles, meaning that designers and building owners who have voiced concerns for decades about the waste involved in renovations can finally feel at peace with their sledgehammers.
So whether you’re looking to stay modern with a smooth, metal finish or stay true to your American landscape, Crossville has a crossroads of durability and style we can depend on.
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