All of us have watched someone stroll into the bathroom with a magazine under their arm or seen a generous stack of reading materials within reach of the toilet. There is a significant population of toilet readers among us; enough to warrant the installation of magazine racks in bathrooms. design bu’s “Read @ Roll” takes this idea even further, integrating the toilet roll holder with flexible magazine and book storage: ideal for the avid toilet reader.

Read @ Roll. Manufactured by design bu.

I occasionally flip through magazines while brushing my teeth or blow-drying my hair but have never been one to read on the loo. I simply don’t spend enough time there to make it worth my while. Nevertheless, the ingenious concept and sleek design are a means of eliminating current problems in the bathroom. Stacks of reading materials clutter countertops, often wet due to their proximity to the sink. Pages stick together and warp, ink bleeds, essentially rendering these items recyclable rather than readable. Read @ Roll by design bu makes reading materials accessible while keeping them neat and dry.

The design is clean and modern, a single piece of thin ABS Plastic bends to provide two functions within the single piece. The toilet roll holder is easy to refill, a single horizontal piece with a notch at the end to prevent the roll from sliding off. Behind it, the magazine holder provides generous storage space for your reading materials. Operating similarly to a money clip, its flexible design keeps the materials secure. A crisp white finish combined with the simplicity of the design for a streamlined aesthetic.

Patricia Urquiola’s debut into bathroom design, a collection for Axor, blurs the boundaries between living and bathing, creating “a flexible space that can expand and open for wider use.” Multifunctional bathroom pieces include the sink, a basin with handles that conveniently serve as towel racks. Read @ Roll has a similar concept which seems to fit within Urquiola’s parameters by accommodating the leisure activity of reading within a bathroom fixture.

In one apartment, I could track a housemate’s progress within catalogues or books. Sometimes on the floor directly in front of the toilet and other times beside it, discretion and subtlety were obviously not concerns. Even if this description seems to fit you, it may be a good idea to appease your housemates by installing the Read @ Roll.

via Designspotter