Live at NeoCon: Dietiker of Switzerland
This morning I did something very brave. I walked up the stairs to the eighth floor, and believe it or not, it looks very much like the seventh floor – more and more contract furniture. A number of products captured my attention, but let’s start with 33 Series manufactured by Dietiker.
Allow me to provide some brief history. Bruno Rey’s 33 Series is the chair of the public realm. More than 2 million of these round chairs have been sold since 1971. Now they are available in 26 new colours by Israeli designer Arik Levy. Almost everyone has either seen or sat in a chair from this collection, whether in a restaurant, residential home or hospital, school, conference room, office, bank, library, but also in living rooms and kitchens at home. It’s equally popular amongst architects and interior designers and also building owners and private persons.
So basically anyone with good taste is an ideal owner of this chair. And who doesn’t want to be part of that cool group? So stop by the Dietiker booth. And as an added bonus, they are giving away fresh chocolate from Switzerland… isn’t that sweet?
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