PUMA’s SoHo location by Colkitt & CoMay 24, 2013
The long, narrow footprint of the store inspired the designers to focus on the core of the brand, PUMA footwear. The design team also implemented many digital features echoing the brands message with iPads and videos. Secondary elements include directional wood slats, neon lighting, pixelated red branding walls, exposed concrete floors, existing granite and brick walls, cast iron details, and custom tile mosaics. The mission was to make every aspect of the store immersive and bring the local city into the space, creating an interactive environment.
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