Architecture firm Goettsch Partners has launched a new brand identity, which recognizes the firm’s strategic expansion from a practice working primarily in and around Chicago to one that designs globally, with projects spanning four continents and more than 40 cities. The unveiling of the new identity coincides with the opening of GP’s third global office, in Abu Dhabi.
Through a series of ownership transitions, the history of the firm dates to 1938. With the Goettsch Partners name taking effect in 2005, the firm’s partners saw the potential of emerging cities, specifically in Asia and the Middle East, and set a course for expanding business. Positive responses from clients led the firm to establish a full-service office in Shanghai in 2009 and, now, in Abu Dhabi.
The new brand identity and updated logo debut today, reinforcing the firm’s vision of working as a consistent global practice:
- One firm, three offices, global perspective
- Creating measurable value through exceptional design, technical expertise and unmatched service
- Producing environmentally responsible solutions
- Bringing bold clarity to complex challenges