Alessi’s Soho flagship store, on design-heavy Greene St. in New York City, has recently undergone a two-month renovation and reopened in May. Designed by Hani Rashid and Asymptote Studio, the shop features a futuristic appeal complete with long, sweeping countertops, backlit cabinetry and plenty of built-in shelving to show off Alessi’s over 3500 products. The long, narrow entryway counter is ideal for showcasing bowls, trays and centerpieces, while the squared-off back area includes nooks and crannies for Alessi’s kitchen gadgets, glassware, tableware and more. The cool blue graphics at the front of the store bring a decidedly modern aesthetic.
[images: Federica Carlet]
