NeoCon 2012 is the official launch of What Clients Want, the first in a series of limited edition books, created by IIDA to explore the powerful relationships between designers and their clients.
Written and edited by leading design industry journalist, Melissa Feldman, it is a study presented from the client’s perspective and focusing on the anticipated and often unanticipated benefits that come from extraordinary client/designer relationships. It was created in collaboration with the generous support of the IIDA Foundation and IIDA corporate member 3M. Designed by Pure+Applied, the book features an innovative cover bound with 3M™ DI-NOC™ Architectural Finish Material donated by 3M Architectural Markets. Case-studies are told via in-depth narrative and exceptional visuals.
