Overheard

“It wasn’t until taking the top job last spring that I came to realize how problematic some found I.D.’s brand identity, and to learn that battles had been waged over its mission for years. Was it a consumer magazine or a trade, and what did those damn letters really stand for?”

Jesse Ashlock, Editor of now folded I.D. magazine, in his farewell blog post.

Posted December 23rd, 2009 by xhtmlized


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