Hoping to utilize the creativity of its global base of designers to promote sustainability, DESIGN 21: Social Design Network - an online platform to promote design for the greater good - teamed up with The Nature Conservancy and the US chapter of Forest Stewardship Council (FSC-US) to create the Wood, Paper, Checkmark competition. Participating members were asked to create elements of a consumer call-to-action campaign including a design for online and print ads and a clever URL name for a website to educate consumers about FSC-certified products.
After reviewing 127 original entries from 34 countries based on aesthetics, impact and originality, DESIGN 21 made its selection of the top finalists. The winning entry was chosen by representatives of FSC-US and The Nature Conservancy to receive $5,000 in prize money.
Winner:
Campaign: “FSC Campaign”
Author: Damian O’Hara & Christophe Roger
Country: France
Proposed URL: www.buygoodwood.org
Most Popular & D21 Judges’ Pick (Jennifer Leonard):
Campaign: “Know Forestry”
Author: 1187 Creative (Zak Ouart, Ben Ouart, Steven Darby, Russ Gruber, Lindsey Cox)
Country: United States
Proposed URL: www.KnowForestry.com
D21 Judges’ Pick (David Carlson):
Campaign: “Protect the Earth: Approved Campaign”
Author: Carlos Pion
Country: United States
Proposed URL: www.protectheforest.com
D21 Judges’ Pick (Niti Bhan & Halim Choueiry):
Campaign: “The Eco-Shopping Campaign”
Author: Isabel Sanchez
Country: United States
Proposed URL: www.ecoshopping.org
