Fredericia’s Got the Hook Up

Every so often I get the desire to act like a kid again. We sit and stand and walk, but how rare is it to see an 'adult' skipping, doing handstands or attempting multiple somersaults in the grass? I mean come one, have we become the boring adults during dinner conversations that we used to wish only upon our worst enemies from recess? Thankfully, the worry need not consume you. Fredericia came to Salone earlier this year, and within their “Danish Design Love” exhibition was a hanging coat rack they call Hook Me Up by FurnID that will knock your tube socks off (before you gingerly hook them up, of course).

Hook Me Up. Designed by FurnID for Fredericia.

Delete any fragments of a jaded nature you've accepted into your adult life and take a moment to look at the Hook Me Up as if all you have to do is fly a kite tomorrow afternoon and go skinny dipping at midnight. It provokes a feeling of liberation with the repetitive pieces configured from the top down. Additionally, the hook system provides you with plentiful color and veneer options, thanks to the trio of designers – Morten Kjær Stovegaard, Sara Vinther Martinsen and Bo Strange – from Denmark. Since 2006 their Danish design studio has reveled in imagination, creating furniture and industrial design pieces. All the while, FurnID keeps a level head, weighing out long-lasting functional elements with inventive form, labeling the feeling you get from their items “inviting”, according to their bio on Fredericia’s website.

Fredericia’s Got the Hook Up

Fredericia’s Got the Hook Up

The pieces of Hook Me Up are put together like a linear puzzle, opening up on each side to offer a hook for your scarves, sweaters, jackets, etc. Visually, it's very much like the Barrel O'Monkeys game that my grandmother still keeps in her drawer for 'us kids' to take out and play at Christmas after all of these years.

Neverming the desire to be efficient and tactful, take your time to play with the idea of a hanging coat rack and use its wavy spine to express yourself by draping whatever you please.

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