The collection was born of Net-Works, an innovative global business and conservation association between Interface and the Zoological Society of London. Net-Works provides significant economic benefits to the fishing communities involved, protects marine life and helps clear vulnerable beaches and endangered reefs, thereby providing environmental, economic and social benefits. Net-Works also works to address the growing environmental problem of discarded fishing nets in some of the world’s poorest coastal communities. End of life fishing nets recovered from the fishing industry supply chain represent some of the world’s cleanest and most abundant supply of post consumer nylon, the same raw material as carpet yarn.
To date, 19,510 lbs of discarded nets have been collected in the Philippines as part of the Net-Works project.
Designed by David Oakey, the collection has subtle references to the sea and swirling currents. Oakey wanted the collection to "capture the positivity of the Net-Works partnership and the beauty of the waters it’s so closely tied to." The square and plank tiles’ shared coastal color palette of two blues and six neutrals was drawn from the depths of the ocean, and the sun-and-salt-bleached wood and stone found on shore.
Reflecting Interface’s abiding Mission Zero® promise to eliminate any negative impact it may have on the environment by 2020, Net Effect contains up to 81 percent recycled content with 100 percent of recycled content yarn. The yarn is made from various sources including used carpet fluff harvested from Interface’s ReEntry® program, commercial fishing nets and, shortly, nets from the Net-Works project in the Philippines.