Italian brand Kartell set its art director, Ferruccio Laviani, the task of designing its booth this year at the Salone del Mobile in Milan. Taking inspiration from Milanese luxury retail destination, the Galleria Vittorio Emanuele, Laviani created an impressive booth that was designed like a series of store windows.
Each display was dedicated to a particular designer and his or her new launches for 2013. Other windows had a particular theme, such as “Kartell à la mode”, “Kartell Gifts”, “Kartell Lights” and “Kartell Soft”.
The biggest launch at the show was Philippe Starck’s family of seating. Called Aunts and Uncles, the collection includes a sofa, armchair, chair, table and console. The pieces are made of transparent polycarbonate using single mould injection technology.
Other stand out pieces include Eugena Quitllet’s Art Deco-inspired, transparent PMMA flower vases, Tokujiin Yoshioka’s stools that look like precious stones, a modular bookcase by Nendo and the bright O/K loungers by Rodolfo Dordoni.
About the manufacturer: Kartell is an iconic Italian company founded in 1949 in Noviglio in the province of Milan. With production based in Italy, Kartell specilaise in the manufacture of high quality plastic furniture and interior design items. Winner of 9 ADI Compasso d’Oro awards, over its 60 year history Kartell has collaborated with almost 80 international designers including Philippe Starck, Ron Arad, Vico Magistretti, Gae Aulenti and many others. Today Kartell can be found all over the world in more than 100 countries with 130 flagship stores, 250 shops-in-shop and 2,400 multi-brand sales points. Its products are on display in the permanent exhibitions in famous museums around the world including the MoMa in New York and the Centre Pompidou in Paris.