The FreeFlow by Gordon Guillaumier for Moroso

If you want the coolest still-life drawing subject that doubles for lounging, consider the FreeFlow seating system by Malta-born designer Gordon Guillaumier. Like a ribbon, it’s front and back bend and flip to your preference. Also, because it’s modular – and positioned on height-adjustable glides – the FreeFlow lives up to its name since its shape can be manipulated into numerous different configurations.

FreeFlow. Designed by Gordon Guillaumier for Moroso.

As the latest major seating system available for contract, it’s got more than just brilliant shades and an expert designer behind it’s sleek appearance. The FreeFlow is produced by the Italian company, Moroso, and serves as a “fluid, sinuous modular upholstered seating system designed mainly to suit large spaces. Its curvy, linear modules offer maximum versatility for use in waiting, relaxation and dining areas,” says designer Guillaumier of his modular eight-piece couch. “Based on the idea of a flyover, the sofa comprises two upholstered strips, one for the seat and one for the backrest.”

With the option to cross the two strips and create back-to-back seating, it plays with the shape of the space, giving it a tailored effect. Not to mention that the “triangular cross-section of the aluminium legs is designed to 'hide' the double legs when the modules are positioned together,” continues Guillaumier.

The FreeFlow seating system cushions are upholstered in solid Kvadrat wool and made with a flame-retardant polyurethane foam that comes in varied densities that cannot be removed from the structure. The seat and back frame are made with a polyester fiberfill over hardwood, and the base is varnished white or black steel. The feet are chromed glossy, white or black varnished aluminum and are placed atop the glides that take the re-situating up to an entirely new level.

The FreeFlow by Gordon Guillaumier for Moroso

The FreeFlow by Gordon Guillaumier for Moroso

The FreeFlow by Gordon Guillaumier for Moroso

The FreeFlow by Gordon Guillaumier for Moroso

Prior to the FreeFlow concept, Guillaumier used his creative skills to design furniture, lighting, and objects for CasaMilano, Foscarini, and Minotti, to name a few. Although Guillaumier has applied most of his design focus to brave furnishings – opening a private design studio in Milan in 2002 for his freelance work – he has served as a design manager and art director on several other projects too, working with Driade on the Atlantide e DHouse collections and on bathroom accessories and kitchen designs with Dornbracht Interiors, Rational and Elt.

For the tricky large space that requires a bit of imagination to fill with quality seating, the substantial size of the FreeFlow brings its substantial size, vibrant colors, and modular nature up to an unbeatable new class of its own.

Leave a Reply