Zucchetti readily admits that their company is experiencing “a veritable boom, undoubtedly influenced by the leading role that the bathroom ambiance has acquired in the domestic panorama and by the attention we have long dedicated to restyling.” From this starting point, the company is launching their Faraway Collection, a group “of 10 different typologies of materials, 50 types of taps, 2 bathtubs, 3 washbasins, a concept spa” and numerous accessories. Taking the exotic and the multi-cultural as inspiration, Faraway is “traveling without moving.”

Faraway Collection. Designed by Ludovica and Roberto Palomba for Zucchetti.

A combination of white and chrome, the pieces in the Faraway Collection offer a mix of Western and Eastern shapes and materials, all of which mean to create a transformative experience in the bath. Designed by architects Ludovica and Roberto Palomba, Faraway has taken four years of research to yield over 200 prototypes—and one of those years was spent entirely on market research and “sociological studies.” Of the many pieces in this great bathroom collection, a pedestal sink reflects the shape of a lily pad; a bathtub looks like a gourd; and a faucet echoes the form of a lamppost. The Palombas took their cues from China, Greece, and Italy, among other favorite locales. By picking and choosing the most sensuous shapes—organic and architectural–the designers have achieved an unexpected luxury that blends traditional and contemporary lines—all with a keen insight into appealing to all the senses.

The concept spa, in particular, feels very much like a natural watering hole: its amorphous shape makes it organic and otherworldly, akin to a ritual bath. The Faraway Collection simultaneously recalls the past and portends the future. With globalization rapidly erasing borders and frontiers, it’s time designers borrowed from a variety of cultures. This is what Ludovica and Roberto Palomba have done with their new collection for Zucchetti: “Faraway is the metaphor of a journey into real or virtual experiences.”