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Romancing the Wall

Plain and Ordinary Wall: I've met someone new. I think I've met my true love – Modular Arts.

Over time, you have become quite boring and complacent even though I have tried countless times to perk you up with paint. My new love doesn’t require the services of Benjamin and Moore to look stunning and fabulous. I have tried dressing you in Type II wallcovering to give you a more sophisticated and charming look; only to have been left disappointed and embarrassed by paneling and exposed seams. I even went so far as to smother you in all those plasters from Venice in a botched attempt to make you look younger and richer than you really are.

Truthfully, Modular Arts comes packed with so much more charm and sex appeal – something that has desperately been lacking in our relationship. My new found love also comes in 16 different styles – one for each of my ever changing moods. (You did imply that I was just another high maintenance designer that was never satisfied).


Installation photo from 28 Degrees in Boston, MA. Manufactured by modularArts.

It's not your fault – it’s mine. I haven't been able to take my eyes off of Modular Arts ever since we were introduced in an online chat room. Fine! Fine! I have been cheating on you! I used "Dune" by Modular Arts on my last bank project. What can I say? It was awesome. It was so much more fulfilling than it has ever been with you. At first sight, people actually had more to say than "nice color". Some were even speechless. Others want to know where they can find their own. I just tell them that "sexy, single and straight 32" panels are hard to come by".

Plain and Ordinary Wall, I know that we have had a long and sometimes tumultuous relationship. Perhaps it’s best that we just stay friends...
Posted March 7th, 2008 by Lora Leonard


  • Avi Flombaum says:

    I’m in love. I’m just not sure with who, the author or the walls?

  • Jacob Slevin says:

    I’ve heard of finding romance in weird places, but a product blog for A+D? 3rings really is the best thing ever created…

  • Scott Heidmann says:

    Too bad you can’t see the entire article. I am on the edge of my seat with anticipation of reading about the romantic wall!

  • Jacob Slevin says:


    Is the article not rendering correctly on your screen? email avi at with a screen shot and he’ll fix it right away. Thanks.

  • Scott Heidmann says:

    Never mind, it is my computer. I checked it out on other computers in the office and could read it all. LOVE IT! LOVE LORA and LOVE MODULAR ARTS!

  • Beloux says:

    Love is not the word that expresses my emotion. It truly is lust. The texture and light that reflects on the walls is a different state of being. The affects on me are otherwordly, like the smell of Obsession, which our author so reminds me of. KState rocks!

  • beaty says:

    these walls would look awesome in a club in nyc…

  • Jeremy Bloom says:

    I first saw a modular arts wall at Shade Hotel in Manhattan Beach… and yeah, my reaction was pretty much the same. Love at first sight!

    So sensual… so sinuous… so sexy!

  • Vincent says:

    Awesome article. And Great looking product. Worth a trip to NY to see.

  • Mike Seiwert says:

    At first I thought I could get by without you, I then realized that groovy wood was the only way my walls would ever be as attractive as they could be. I am Space, I am an Arena.

  • donald says:

    Hey, this article made me smile —the sort of thing that makes all the hard work worth it!

    D.K. (designer/inventor/CEO, modularArts, Inc.)

  • Jacob Slevin says:

    @ don, be sure to post this product to you can register at

    i’ve already commented but i do love this product… romance can be found in the weirdest of places 🙂

  • Lora Leonard says:

    Don … Just wanted to say thanks for giving us such an exciting new material to work with. It’s fabulous!

  • bulgan says:

    it’s nice. very very cool. good luck

  • mary says:

    would this look good in a downstairs rec room of a home?…
    and what about in place of existing wainscotting? Any thoughts?

  • Castor says:

    Yeah, they are beautiful, but have you read about their waste and H2O consumption? For a green product, they seem pretty dirty.

  • Jennie-lee says:

    I have used swirly wall panels with lighting in an interior design of mine and the job is going ahead in the UK, I just need to source the wall panels, i came across the Modular arts website and thought i’d found the perfect supplier but they are in America! Can anyone tell me if they have an office in the UK?

  • sandrar says:

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

  • Don, I want everyone to know how important your talent and friendship has ment to me. We have worked on many projects before Modular Arts became a reality.

    I am honored to have been the first designer to use tour product before Modular Arts was birthed!!

    Please visit my web site and click on Restaurants go to Flow and see Don’s knowledge and talent shown.

    I have given Don a tribute on this page along with a link to his site.

    Throughout my 25+ years as a Restaurant Designer I have had the privelage & honor to have had Don as a strong member of the project team!

    Don may you business prosper and grow!!

    Lu Schildmeyer
    Principal / Owner
    LU S Design Associates

  • Hugo Mascote says:

    Love it! Yuma rocks!

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