is a collaborative project that aims to bring the tiny Central American country of El Salvador's bourgeoning creative scene to the world stage.
The Carrot Concept is a physical space, serving as a common home for Salvadoran art and design.
Set up by a band of progressive and socially-conscious architects, designers and entrepreneurs who want to use the creative industries to help fuel economic and cultural growth in El Salvador, the Carrot Concept space serves as a place for designers to share ideas and trends and a venue for visitors to relax, explore the design process and purchase Salvadoran products.
The central area in the space is a shop in which a selection of design objects, lighting, furniture, paintings and other works of art are exhibited and available for sale. The space also houses two architectural studios, a graphic design studio, a textile and stamping workshop and an organic food store that develops and sells nutritious local products.
Earlier this month during ICFF, Bernhardt Design presented work by the Carrot Concept's resident studios at Wanted Design in New York City.
A long-term supporter of the organization, Jerry Helling, President of Bernhardt Design said, "We often talk so casually about how focusing on design can change the world, but in El Salvador a passionate group of makers, thinkers and doers is putting that to practice. They're attempting to influence the national dialogue through art and design."
By working together, the Carrot Concept hope to expand and improve upon local manufacturing by involving producers in the design process, and bring design into the lives of the public through education, work and social interaction.
About the manufacturer: US brand Bernhardt Design was founded in 1983 as the commercial furniture arm of the long-established Bernhardt Furniture Company. Bernhardt Design work with a team of internationally-renowned designers to produce high-quality furniture for the architectural and design communities.