If you don't remember from Joseph's post back in September of 2008 , DIRTT stands for "Doin' It Right This Time," prompting the rejoinder, "what did they do and how did they manage to screw it up so badly?" But something tells me that wouldn't be the first time they've heard such tomfoolery. Logically, the catch phrase is an indictment of "throwaway" construction (especially in regards to contract furnishings) and a clarion call to build smarter and more sustainably. This is especially apropos of the interior office environment, as DIRTT aspires to do away with the particle-board partitions and wafer-thin ceiling tiles of yesteryear in favor of longer lasting, more versatile, and better looking wares.
Movable Wall. Designed by DIRTT.
Meeting this objective begins with DIRTT's industry-shaking Wall Technology-a philosophy that re-conceives the drab office partition as walls of faceted and stick-built floor-to-ceiling glass, movable and sliding walls of wooden laminate, and attractive curtain walls that facilitate and hide infrastructure. The general idea is that an interior office wall should look permanent yet be modular, should appear as if the current dimensions were fixed in stone (or glass, as it were), yet adapt to the inevitable spatial fluctuations of any business. DIRTT walls are pre-engineered and pre-manufactured, not only providing ease and rapidity of installation but also "aesthetic and functional agility... they are simple, expressive, parametric, and sustainable-without looking movable."
Curtain walls feature an interior framing grid that lets you expand your infrastructure and then cover it up with an elegant wood laminate (or glass, eco-resin, or whiteboard, should you prefer); movable walls of glass or wood can float smack in the middle of your evolving space, and float right back out should you wish it; faceted walls are constructed from DIRTT's glass or solid walls-the curvaceous profile facilitated via a flexible connector that allows 15 degree inclinations in either direction; and stick built walls give you the look of butt-joint glass with a fast and minimally invasive installation. In sum, DIRTT's four wall types represent four new ways of doing it right. And if at any time you should feel like your DIRTT interior walls are wrong, you can simply disassemble and re-integrate into your new office scheme.